Búsqueda de LIBROS DEL AUTOR: wojciech cwalina

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  • POLITICAL MARKETING:
    ebook
    POLITICAL MARKETING:
    WOJCIECH CWALINA / ANDRZEJ FALKOWSKI / BRUCE I. NEWMAN
    Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media str...

    $1,320.00

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  • A CROSS-CULTURAL THEORY OF VOTER BEHAVIOR
    ebook
    A CROSS-CULTURAL THEORY OF VOTER BEHAVIOR
    WOJCIECH CWALINA / ANDRZEJ FALKOWSKI / BRUCE I NEWMAN
    The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies aroun...

    $1,360.00

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  • KEY TOPICS IN ATTITUDES AND PERSUASION
    ebook
    KEY TOPICS IN ATTITUDES AND PERSUASION
    WOJCIECH CWALINA / PAWEŁ KONIAK
    This book offers an accessible introduction to psychological theories of attitudes, attitude change, and persuasion. It explores questions of what attitudes are, how people form different attitudes, and how these attitudes can be changed. This book guides readers through five core sections that examine the essential properties and components of attitudes, key theoretical framew...

    $660.00

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