Búsqueda de LIBROS DEL AUTOR: wolfgang schaefer

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  • BRAND ELEVATION
    ebook
    BRAND ELEVATION
    WOLFGANG SCHAEFER / JP KUEHLWEIN
    How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of...

    $779.00

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  • RETHINKING PRESTIGE BRANDING
    ebook
    RETHINKING PRESTIGE BRANDING
    WOLFGANG SCHAEFER / JP KUEHLWEIN
    What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the...

    $629.00

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