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  • BASE OF THE PYRAMID MARKETS IN LATIN AMERICA
    ebook
    BASE OF THE PYRAMID MARKETS IN LATIN AMERICA
    XIMENA RUEDA FAJARDO, MARLEN GABRIELE ARNOLD, JUDY N. MUTHURI AND STEFAN GOLD
    This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequ...

    $1,200.00

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