Búsqueda de LIBROS DEL AUTOR: yang richard

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  • FIFTY SONGS FROM THE YÜAN
    ebook
    FIFTY SONGS FROM THE YÜAN
    RICHARD F. S. YANG, CHARLES R. METZGER
    This book, first published in 1967, gives us a rich sampling of ch’ü, the characteristic poem of the time of Yüan, when China was under Mongol rule. The ch’ü was a popular form of poetry in the sense that although it was written by literati, they wrote in the vernacular rather than in Classical Chinese. Each poem was written to be sung to an already popular tune. In addition to...

    $920.00

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  • CHINESE REGIONALISM
    ebook
    CHINESE REGIONALISM
    RICHARD H YANG
    As China is poised to become a global economic force, its leadership is on the brink of imminent and potentially sweeping change. With Deng Xiaoping's demise seemingly at hand, the inevitable redistribution of power within this vast land has become a crucial concern for China and the world alike. How will China cope with this changing of the guard? Will a centralized government...

    $1,120.00

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  • THE STRATEGY OF GLOBAL BRANDING AND BRAND EQUITY
    ebook
    THE STRATEGY OF GLOBAL BRANDING AND BRAND EQUITY
    ALVIN LEE / JINCHAO YANG / RICHARD MIZERSKI / CLAIRE LAMBERT
    Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model,...

    $2,060.00

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  • CHINESE ECONOMIC REFORM
    ebook
    CHINESE ECONOMIC REFORM
    SEGAL, GERALD / YANG, RICHARD
    Chinese Economic Reform looks beyond the recent economic success of China. By focusing specifically on the pivotal role of the People's Liberation Army this work examines the vigorous participation of the PLA in the economy as a means of consolidating its power. The contributors address a wide range of topics, including the PLA's business activities, military industry and conve...

    $1,240.00

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