Búsqueda de LIBROS DEL AUTOR: yannick lung

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  • COPING WITH VARIETY
    ebook
    COPING WITH VARIETY
    YANNICK LUNG
    First published in 1999, this book explores pint points, compares and dates the development of product differentiation and variety. This book also analyses’ how firms have embraced a variety of ways of efficiently managing this verity though production, the design of the product as well as in the relations with the suppliers and distributors. ...

    $980.00

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  • RETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS
    ebook
    RETHINKING INNOVATION AND DESIGN FOR EMERGING MARKETS
    CHRISTOPHE MIDLER / BERNARD JULLIEN / YANNICK LUNG
    The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India an...

    $1,200.00

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