Búsqueda de LIBROS DEL AUTOR: yogesh dwivedi

3 resultados

  • SOCIAL MEDIA IN THE MARKETING CONTEXT
    CHERNIECE J. PLUME / YOGESH K. DWIVEDI / EMMA L. SLADE
    Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing be...

    $1,050.00

  • PUBLIC ADMINISTRATION REFORMATION
    YOGESH K. DWIVEDI
    In an attempt to instil trust in their performance, credibility, integrity, efficiency, cost-effectiveness, and good governance, many public organizations are in effect viewing tax-paying citizens as consumers. Little research exists to explore synergies between the market economy, public administration reformation, and their complex bilateral effects. This book takes a timely ...

    $1,260.00

  • THE NEUROBIOLOGICAL BASIS OF SUICIDE
    YOGESH DWIVEDI
    With recent studies using genetic, epigenetic, and other molecular and neurochemical approaches, a new era has begun in understanding pathophysiology of suicide. Emerging evidence suggests that neurobiological factors are not only critical in providing potential risk factors but also provide a promising approach to develop more effective treatment ...

    $1,800.00