Búsqueda de LIBROS DEL AUTOR: yogesh k dwivedi

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  • SOCIAL MEDIA IN THE MARKETING CONTEXT
    ebook
    SOCIAL MEDIA IN THE MARKETING CONTEXT
    CHERNIECE J. PLUME / YOGESH K. DWIVEDI / EMMA L. SLADE
    Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing be...

    $1,050.00

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  • PUBLIC ADMINISTRATION REFORMATION
    ebook
    PUBLIC ADMINISTRATION REFORMATION
    YOGESH K. DWIVEDI
    In an attempt to instil trust in their performance, credibility, integrity, efficiency, cost-effectiveness, and good governance, many public organizations are in effect viewing tax-paying citizens as consumers. Little research exists to explore synergies between the market economy, public administration reformation, and their complex bilateral effects. This book takes a timely ...

    $1,260.00

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