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  • CUSTOMER VALUE CREATION BEHAVIOR
    ebook
    CUSTOMER VALUE CREATION BEHAVIOR
    YOUJAE YI
    We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage of the firm, employees need to change from exclusive service providers to value f...

    $1,560.00

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