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  • SMART TOURISM AND DESTINATION MARKETING
    ebook
    SMART TOURISM AND DESTINATION MARKETING
    YOUSSEF EL ARCHI
    Smart Tourism and Destination Marketing explores the transformative impact of smart concepts, advanced technologies and smart policies on destination marketing based on original research and cutting-edge strategies. By presenting insights from a diverse set of authors and geographical contexts, the book provides a global and multi-scalar view on this emerging phenomenon. Key ar...

    $1,240.00

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