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  • DESIGNING RESEARCH QUESTIONNAIRES FOR BUSINESS AND MANAGEMENT STUDENTS
    ebook
    DESIGNING RESEARCH QUESTIONNAIRES FOR BUSINESS AND MANAGEMENT STUDENTS
    YUKSEL EKINCI
    In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Ideal for Business and Management students reading for a Master’s degre...

    $1,051.94

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