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  • CROSS-CULTURAL BEHAVIOUR IN TOURISM
    ebook
    CROSS-CULTURAL BEHAVIOUR IN TOURISM
    YVETTE REISINGER, PHD / LINDSAY TURNER
    Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulatin...

    $2,040.00

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