Búsqueda de LIBROS DEL AUTOR: zeynep arsel

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  • GENDERING THEORY IN MARKETING AND CONSUMER RESEARCH
    ebook
    GENDERING THEORY IN MARKETING AND CONSUMER RESEARCH
    ZEYNEP ARSEL
    Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive,...

    $1,320.00

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  • TASTE, CONSUMPTION AND MARKETS
    ebook
    TASTE, CONSUMPTION AND MARKETS
    ZEYNEP ARSEL
    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a reader, challenged by the diverse body and dispersed nature of theories on taste, nee...

    $1,200.00

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