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  • STRATEGIC COMMUNICATION FOR STARTUPS AND ENTREPRENEURS IN CHINA
    ebook
    STRATEGIC COMMUNICATION FOR STARTUPS AND ENTREPRENEURS IN CHINA
    LINJUAN RITA MEN / YI GRACE JI / ZIFEI FAY CHEN
    This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volum...

    $640.00

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