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  • SOCIAL MEDIA MARKETING
    ebook
    SOCIAL MEDIA MARKETING
    ZIZHENG YU / HYUNSUN YOON
    The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice of social media in contemporary marketing. Ideal for modules in digital and social media marketing, it equips learners with the a...

    $1,049.00

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