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  • CONSUMER BEHAVIOUR
    ebook
    CONSUMER BEHAVIOUR
    ZUBIN SETHNA
    Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and exa...

    $1,642.93

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