COMPETITIVE MARKETING (RLE MARKETING)
ebook

COMPETITIVE MARKETING (RLE MARKETING) (ebook)

JOHN O'SHAUGHNESSY

$1,320.00
IVA incluido
Editorial:
ROUTLEDGE
ISBN:
9781317646006
Páginas:
766
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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