EMOTION AND REASON IN CONSUMER BEHAVIOR
ebook

EMOTION AND REASON IN CONSUMER BEHAVIOR (ebook)

ARJUN CHAUDHURI

$1,480.00
IVA incluido
Editorial:
ROUTLEDGE
Materia
PSICOLOGIA
ISBN:
9781136406898
Páginas:
184
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.