FORD AND THE GLOBAL STRATEGIES OF MULTINATIONALS
ebook

FORD AND THE GLOBAL STRATEGIES OF MULTINATIONALS (ebook)

MARIA ISABEL STUDER NOGUEZ

$1,099.00
IVA incluido
Editorial:
ROUTLEDGE
ISBN:
9781134626328
Páginas:
384
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.