F.H. ROLF SERINGHAUS / PHILIP J. ROSSON
Government Export Promotion (1990) focuses on an extremely important international trade and economic issue: the role and impact of government export promotion. The efforts of governments to support companies in both the developed and developing world are described, and the impact of this support on exporting activities and programmes. It examines the approaches and methods, as well as the underlying philosophies and strategies, of government export promotion worldwide. It reviews the economic and competitive context within which these efforts take place, and identify future challenges facing government officials and managers, suggesting how government export promotion can be made more effective in the public and private sectors.
