HANDBOOK OF PRODUCT PLACEMENT IN THE MASS MEDIA
ebook

HANDBOOK OF PRODUCT PLACEMENT IN THE MASS MEDIA (ebook)

MARY-LOU GALICIAN

$1,560.00
IVA incluido
Editorial:
ROUTLEDGE
ISBN:
9781136781278
Páginas:
306
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si
$1,560.00
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Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

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