Name: HARNESSING OMNI-CHANNEL MARKETING STRATEGIES FOR FASHION AND LUXURY BRANDS
Price: 851.00 MXN
Availability: InStock
Author: WILSON OZUEM, ELENA PATTEN AND YLLKA AZEMI
ISBN: 9781627347419

HARNESSING OMNI-CHANNEL MARKETING STRATEGIES FOR FASHION AND LUXURY BRANDS

ebook

Editorial:: BROWNWALKER PRESS
ISBN:: 9781627347419
Formato:: Epublication content package
Idioma:: Inglés
DRM: Si

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Sinopsis

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical com

HARNESSING OMNI-CHANNEL MARKETING STRATEGIES FOR FASHION AND LUXURY BRANDS (ebook)