MANAGING NETWORKS IN INTERNATIONAL BUSINESS
ebook

MANAGING NETWORKS IN INTERNATIONAL BUSINESS (ebook)

M. FORSGREN / J. JOHANSON

$1,240.00
IVA incluido
Editorial:
ROUTLEDGE
ISBN:
9781317762461
Páginas:
272
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si

The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.