MAPPING STRATEGIC DIVERSITY
ebook

MAPPING STRATEGIC DIVERSITY (ebook)

DANY JACOBS

$1,600.00
IVA incluido
Editorial:
ROUTLEDGE
ISBN:
9781135274979
Páginas:
256
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si

In his influential work, Strategy Safari, Henry Mintzberg and his colleagues presented ten schools of strategic thought. In this impressive book, Dany Jacobs demonstrates that the real world of strategic management is much wider and richer. In Mapping Strategic Diversity, Jacobs distinguishes between 'cockpit theories' of strategy, which bring rational analysis to the forefront, and process-oriented social science approaches, which bring in a wider array of influences to the theory and practice of business planning. Presenting 22 different approaches to strategy making, this book: provides a comprehensive overview of the field guides the reader in developing theoretical and practical skills helps develop both high and low level strategic thinking This textbook is a useful analysis for practising managers, but really comes into its own as an advanced introduction to the field of strategic management; having read this book, students are fully armed to enter the strategy jungle!

Otros libros del autor

  • THE CULTURAL SIDE OF INNOVATION
    DANY JACOBS
    In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion—and eventual success. This book places culture at the center of discussions on innovation,...

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