RELATIONSHIP MARKETING IN PROFESSIONAL SERVICES
ebook

RELATIONSHIP MARKETING IN PROFESSIONAL SERVICES (ebook)

AINO HALINEN

$1,240.00
IVA incluido
Editorial:
ROUTLEDGE
ISBN:
9781134758135
Páginas:
392
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.