MANISHA PATHAK-SHELAT / RUCHI TEWARI / SUSHAMA OZA
Foundational to partnership-building, strategic communication can result in meaningful and sustainable social impact. This book offers insights into the significance of strategic communication to nurture and sustain partnerships between the civil society, government, and market by aligning their complementary strengths. Grounded in global research and informed by theory and industry practices, the book provides an in-depth analysis of important aspects critical in building multi-sectoral partnerships. It underlines why successful and sustainable partnerships must be initiated with a clear and shared vision, proper planning, and nurtured with care while employing strategic communication to facilitate the entire process. Through clearly articulated case studies, practical tools and techniques, and adaptable frameworks, the authors demonstrate how communication must be intentionally designed and responsive to evolving contexts and how these tools and strategies can be applied in one’s professional work. This book will be of great interest to researchers, academics, and professionals in communication studies, public relations, organisational communication, governance, public policy and administration, political science, sociology, and business and management studies.
