STRATEGY FOR THE CORPORATE LEVEL
ebook

STRATEGY FOR THE CORPORATE LEVEL (ebook)

ANDREW CAMPBELL

$761.00
IVA incluido
Editorial:
JOSSEY-BASS
ISBN:
9781118818350
Páginas:
400
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si

A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

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