BASIL BLACKWELL / SAMUEL EILON
The Global Challenge of Innovation discusses the importance of a global economy and its implications. The book is comprised of 11 chapters that tackle the various issues faced by both industries and governments in the globalization of economy. The text first describes the process of innovation and its implication for companies that plan to compete in the global market. The next chapters cover the management issues of companies in the context of global economy. The book also discusses the role of government in global innovation and the European’s policy for innovation. The remaining chapters tackle the effects of the non-globalization of competition policies, taxation, and trade policies on governments, multinational companies, and world economy. The book will be of great use to economists, government officials, and C-level employees of multinational corporations.
