THE HANDBOOK OF MEDIA AND MASS COMMUNICATION THEORY (ebook)

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.

• Focuses on all aspects of current and classic theories and practices relating to media and mass communication
• Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas
• Gives niche theories new life in several essays that use them to illuminate their application in specific contexts
• Features coverage of a wide variety of theoretical perspectives
• Pays close attention to the use of theory in understanding new communication contexts, such as social media