THE MANAGEMENT OF INTANGIBLES
ebook

THE MANAGEMENT OF INTANGIBLES (ebook)

AHMED BOUNFOUR

$1,320.00
IVA incluido
Editorial:
ROUTLEDGE
ISBN:
9781134590414
Páginas:
336
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere

Otros libros del autor

  • ORGANISATIONAL CAPITAL
    AHMED BOUNFOUR
    There is much debate as to how companies carry out their activities in the context of new information and communication technologies influencing organizations to decentralize and develop new managerial practises including outsourcing and networking. Recent theories have emphasized the importance of organization as a key component for building corporate competitive advantage and...

    $1,320.00