JOHN J. LEE, JR. / ANNE MARIE GILLEN
Gain a comprehensive understanding of the business of entertainment and learn to successfully engage in all aspects of global production with the revised and updated 4th edition of The Producer's Business Handbook. Learn how to cultivate relationships with key industry players including domestic and foreign studios, agencies, attorneys, talent, completion guarantors, banks, and private investors. This edition has been updated to include the latest opportunities presented by changing technology and their impact on the producer’s ability to brand, monetize, finance and globally release content. Also included is new information on audience, earning, distribution and funding opportunities created by the explosive growth of VR, AR, 360 and gaming, as well as the rapid conversion to OTT. Additional features include: Completely updated production financing worksheets – an essential tool for producers; Expanded information for low-budget independent producers, internationally-based producers, producers using government funding, and film school students alike; Coverage of China’s changing entertainment landscape, including their entertainment consumption, their commitment to produce content for the big global territories, and more; New, full-color illustrations and graphics that provide a visual representation of complex topics.
