THE ROUTLEDGE COMPANION TO COOPETITION STRATEGIES
ebook

THE ROUTLEDGE COMPANION TO COOPETITION STRATEGIES (ebook)

 

$1,260.00
IVA incluido
Editorial:
ROUTLEDGE
ISBN:
9781351734714
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si

This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world's most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management. This reference book is the definitive resource for researchers looking to understand the field of co-opetition throughout business and management