This book empowers you to immediately grasp the opportunities that present themselves in international commercial negotiation, and to be able to create and maintain positive, mutually beneficial relationships with other parties that are long lasting and productive. International commercial negotiations are a vital element of today’s business world. But how do you conduct them successfully? And how well trained, prepared and knowledgeable are those conducting the negotiation? What makes this book different is that it encapsulates the core ‘need to know’ elements of negotiation that can make or break a deal. It is written to be user-friendly and an easy read – it offers simple advice that will be immediately useful to the commercial negotiator and makes many complicated issues easily understandable. ‘Silver Bullets’ are provided, distilling the critical factors that have significant implications for the negotiated outcome. This book has been written with the experienced business professional who is engaged within commercial negotiations in mind. It provides new insight into how to add value in terms of negotiation skills and operational efficiency. The book has been deliberately written in a non-technical, easy-to-read style that will have broad appeal.
