Búsqueda de Editorial : KOGAN PAGE

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  • B2B MARKETING FUNDAMENTALS
    ebook
    B2B MARKETING FUNDAMENTALS
    KATE MACKIE
    Ready to build a strong foundation in B2B marketing and start delivering real results? B2B Marketing Essentials, written by B2B marketing expert Kate Mackie, is designed to help early career marketers understand how B2B marketing works. Clear and practical, this book breaks down proven marketing theories and frameworks tailored specifically to the B2B world, giving you the tool...

    $649.00

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  • HOW TO MANAGE PROJECTS
    ebook
    HOW TO MANAGE PROJECTS
    PAUL J FIELDING
    Managing projects can feel complex, but mastering the basics will help you deliver results with confidence. How to Manage Projects is your practical guide to running successful projects from start to finish. Written by award-winning business consultant, Paul J. Fielding, this book shows you how to plan, organize and lead projects effectively, without jargon or expensive trainin...

    $329.00

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  • HOW TO MANAGE PEOPLE
    ebook
    HOW TO MANAGE PEOPLE
    MICHAEL ARMSTRONG
    Managing people is one of the toughest parts of any job, but it's also the key to lasting success. How to Manage People is your essential guide to leading teams with confidence, motivation and trust. Learn how to communicate clearly, delegate effectively and build engagement that drives performance. You'll discover how to handle conflict, reward success and bring out the best i...

    $329.00

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  • HOW TO IMPROVE YOUR COMMUNICATION SKILLS
    ebook
    HOW TO IMPROVE YOUR COMMUNICATION SKILLS
    ALAN BARKER
    Strong communication is one of the most important skills in the workplace - and one of the easiest to get wrong. Learn how to express yourself clearly, confidently and with impact. Whether you're giving a presentation, writing a report or managing a difficult conversation, this fully updated edition gives you the tools to build rapport, influence others and get your message acr...

    $329.00

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  • THE TELEGRAPH TAX GUIDE 2025
    ebook
    THE TELEGRAPH TAX GUIDE 2025
    TELEGRAPH MEDIA GROUP (TMG)
    Filing your self-assessment tax return doesn't have to be confusing or stressful. The Telegraph Tax Guide 2025 is the UK's bestselling and most trusted guide to filing your self-assessment with confidence. Fully updated for the 2024/25 tax year, it shows you exactly how to get it right, save time, avoid penalties and maximize your tax savings. Whether you're self-employed, empl...

    $529.00

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  • HOW TO INTERPRET DATA
    ebook
    HOW TO INTERPRET DATA
    NICHOLAS KELLY
    Data is everywhere in business, but knowing how to interpret it is the skill that sets successful professionals apart. How to Interpret Data is your essential guide to understanding and using information with confidence. Learn how to spot patterns, separate insight from noise and turn analysis into decisions that drive real results. You'll discover how to use data to solve prob...

    $329.00

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  • HUMAN-CENTERED MARKETING
    ebook
    HUMAN-CENTERED MARKETING
    ASHLEY FAUS
    WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & Advertising DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public Relations How can marketers rebuild trust in a crowded, data-driven world? Human-Centered Marketing is a practical guide for mid- to senior-level marketers who want to design strategies that connect with real people, not just ...

    $799.00

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  • HOW TO NEGOTIATE
    ebook
    HOW TO NEGOTIATE
    MIKE CLAYTON
    Negotiation is one of the most challenging parts of working life - but it doesn't have to be. Learn how to approach any conversation with clarity, confidence and a plan that works. Whether you're accepting a new job offer, discussing pay or securing a high-value client, negotiation is unavoidable at work. But most people don't get taught how to do it well. How to Negotiate brea...

    $329.00

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  • HOW TO WRITE A BUSINESS PLAN
    ebook
    HOW TO WRITE A BUSINESS PLAN
    BRIAN FINCH
    Every successful business starts with a clear, convincing plan. How to Write a Business Plan is your practical guide to developing a professional plan that wins support, attracts funding and drives growth. Whether you're launching a new venture, expanding your company or selling a business, you'll learn how to communicate your vision with confidence and impact. Written by exper...

    $329.00

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  • HOW TO DEAL WITH DIFFICULT PEOPLE
    ebook
    HOW TO DEAL WITH DIFFICULT PEOPLE
    ROY LILLEY
    Some people make work harder than it needs to be - but you don't have to let them. Learn how to handle anyone with calm, confidence and control. From pushy bosses to negative colleagues and demanding customers, difficult behaviour can throw you off balance. But when you know what drives people to act the way they do, you can turn conflict into cooperation. Dealing with Difficul...

    $329.00

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  • HOW TO WRITE A MARKETING PLAN
    ebook
    HOW TO WRITE A MARKETING PLAN
    JOHN WESTWOOD
    A strong marketing plan can turn a great idea into lasting success. How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media...

    $329.00

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  • HOW TO MANAGE REMOTELY
    ebook
    HOW TO MANAGE REMOTELY
    GEMMA DALE
    Remote and hybrid working are here to stay - but making them work for you takes more than just a laptop and a Wi-Fi connection. How to Work Remotely is your practical guide to thriving outside the office, whether you're working from home full-time or leading a hybrid team. From staying organized and protecting your wellbeing to starting a new role remotely, you'll learn how to ...

    $329.00

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  • DATA-DRIVEN CUSTOMER EXPERIENCE TRANSFORMATION
    ebook
    DATA-DRIVEN CUSTOMER EXPERIENCE TRANSFORMATION
    MOHAMED ZAKI
    Looking to master customer experience strategy and drive consistent engagement across all channels? Data-Driven Customer Experience Transformation is a practical and aspirational guide for mid-career professionals aiming to build credibility and lead impactful CX initiatives. Grounded in rigorous research from the Cambridge Service Alliance at the University of Cambridge by Moh...

    $849.00

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  • STRATEGIC WORKFORCE PLANNING
    ebook
    STRATEGIC WORKFORCE PLANNING
    ROSS SPARKMAN
    Strategic workforce planning can often be complex and technical, so how can organizations demystify the processes to effectively prepare for current and future workforce requirements? Strategic Workforce Planning is a comprehensive guide that explains what it is, why it's necessary and most importantly, how to do it. It enables HR professionals to understand and resolve core bu...

    $799.00

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  • AI STRATEGY
    ebook
    AI STRATEGY
    BERNARD MARR
    Is your business truly ready for the AI revolution? Future-proof your organization with a winning AI strategy. AI Strategy is the executive playbook for turning artificial intelligence into long-term value and a competitive edge. Written by bestselling author and futurist Bernard Marr, it equips senior leaders with the clarity, tools and foresight to scale AI across the enterpr...

    $649.00

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  • COACHING AS A LEADER
    ebook
    COACHING AS A LEADER
    JENNIFER KIDBY
    Are your coaching skills driving measurable results for people and business performance? Coaching as a Leader is a strategic guide for senior executives, leaders and experienced coaches who want to embed coaching as a core leadership capability and a driver of organizational success. This book provides proven tools for integrating coaching into every stage of the employee lifec...

    $879.00

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  • UNLOCKING HAPPINESS AT WORK
    ebook
    UNLOCKING HAPPINESS AT WORK
    JENNIFER MOSS
    Are you creating a culture that fuels real happiness, or one that quietly drains performance? In Unlocking Happiness at Work, Jennifer Moss delivers a research-backed guide for senior leaders, directors and culture-driven executives who want to drive sustainable results by embedding happiness into their leadership strategy. Grounded in original insights and expanded with fresh ...

    $529.00

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  • ARTIFICIAL INTELLIGENCE FOR BUSINESS
    ebook
    ARTIFICIAL INTELLIGENCE FOR BUSINESS
    KAMALES LARDI
    How can you harness the power of AI to drive business transformation and unlock new growth? Artificial Intelligence for Business by Kamales Lardi is a strategic guide for senior leaders ready to turn AI into real-world business value. Focused on implementation and impact, it helps decision-makers evaluate opportunities, manage complexity and lead with confidence. Covering both ...

    $529.00

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  • INCLUSIVE FINANCE
    ebook
    INCLUSIVE FINANCE
    ALESSANDRO HATAMI / MEAGHAN JOHNSON
    How can finance professionals close the financial inclusion gap through innovation? Inclusive Finance by Alessandro Hatami and Meaghan Johnson is a practical guide for professionals in banking, fintech, investment and regulation who want to reduce exclusion, meet compliance goals and expand access to underserved markets. Written by leading voices in financial innovation, this b...

    $799.00

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  • HOW THE STOCK MARKET WORKS
    ebook
    HOW THE STOCK MARKET WORKS
    MICHAEL BECKET
    Taking control of your money starts with understanding how investing really works. How the Stock Market Works is your no-nonsense guide to understanding how the UK's financial markets operate and how to use them to your advantage. Now in its fully updated eighth edition, this bestselling book by Michael Beckett simplifies everything from shares and bonds to gilts, derivatives a...

    $449.00

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  • COMMUNITY BUILDING FOR MARKETERS
    ebook
    COMMUNITY BUILDING FOR MARKETERS
    AREEJ ABUALI
    Looking to harness the power of brand communities to boost engagement and loyalty? Community Building for Marketers is a practical, detailed guide designed for mid-career marketing professionals eager to develop and optimize thriving brand communities. This step-by-step resource provides proven frameworks to help you build community strategies that deliver measurable impact and...

    $699.00

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  • DIGITAL TRANSFORMATION IN PROCUREMENT
    ebook
    DIGITAL TRANSFORMATION IN PROCUREMENT
    ANDRIES FEIKEMA
    Struggling to turn procurement digitalization into measurable impact and scale? Digital Transformation in Procurement by Andries Feikema is the strategic guide for CPOs, Procurement Directors and senior leaders looking to move beyond tech hype and deliver meaningful, enterprise-wide transformation. Procurement functions worldwide are under pressure to digitize, yet many leaders...

    $1,199.00

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  • RETHINKING OPERATING MODELS
    ebook
    RETHINKING OPERATING MODELS
    KENT MCMILLAN, GREG KESLER, AMY KATES
    WINNER: NYC Big Book Award 2025 - Business: General How can you redesign your operating model to drive growth, agility and sustainability in a changing economy? Rethinking Operating Models, edited by Kent McMillan, Greg Kesler and Amy Kates is a practical guide for managers, department heads and organization design and development leads seeking to adapt structures, processes an...

    $879.00

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  • BUSINESS ANALYTICS WITH PYTHON
    ebook
    BUSINESS ANALYTICS WITH PYTHON
    BOWEI CHEN / GERHARD KLING
    Your essential textbook for mastering business analytics through Python. Business Analytics with Python by Bowei Chen and Gerhard Kling is the definitive guide for upper-level undergraduate and postgraduate students studying business, management or finance. Designed to support analytics modules that prioritize practical application, this textbook introduces students to data-dri...

    $1,199.00

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  • THE POWER OF HR
    ebook
    THE POWER OF HR
    JOEY PRICE
    DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Leadership FINALIST: American Book Fest Best Book Awards 2025 - Business: Management & Leadership Is your HR function delivering measurable value and influencing strategic business decisions? The Power of HR by Joey Price is a strategic guide for senior HR leaders who want to position their function as a driver of performance, c...

    $699.00

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  • GLOBAL MARKETING
    ebook
    GLOBAL MARKETING
    HELEN MILLWARD
    Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications. Ideal for undergraduate students taking modules on Global Marketing, this textbook includes chapters on global communications, cultural convergence and divergence as well as production and consumption considera...

    $1,199.00

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  • ACCOUNT-BASED MARKETING
    ebook
    ACCOUNT-BASED MARKETING
    BEV BURGESS
    Looking to deepen your account-based marketing expertise and lead strategic growth in your B2B organization? Account-Based Marketing by Bev Burgess is a practical, authoritative guide designed for mid-career marketers eager to develop and optimize ABM strategies that deliver measurable results. Whether you're new to ABM or refining your approach, this book offers proven models ...

    $799.00

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  • ENGAGING TEAMS
    ebook
    ENGAGING TEAMS
    NICK SMALLMAN / DAN PARRY
    Is disengagement undermining your organization's performance and profitability? Engaging Teams by Nick Smallman and Dan Parry is a strategic guide for senior leaders and HR executives seeking proven tools for reversing disengagement, driving productivity and strengthening workforce resilience. Drawing on academic research, business data and C-suite insights, this book offers a ...

    $879.00

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  • FUTURE-PROOFING TRAVEL
    ebook
    FUTURE-PROOFING TRAVEL
    CAROLINE BREMNER
    How can travel industry leaders drive sustainable growth amid rising consumer expectations and environmental pressures? Future-proofing Travel offers a strategic roadmap for senior executives in tourism and hospitality facing unprecedented disruption. This book provides proven tools and data-led models to help businesses align with evolving trends in sustainability, technology ...

    $929.00

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  • ADVANCED HUMAN RESOURCE MANAGEMENT
    ebook
    ADVANCED HUMAN RESOURCE MANAGEMENT
    SAJIA FERDOUS
    The advanced textbook for applying strategic HRM across functions and organizational contexts. How can HR strategies be designed and implemented to create lasting competitive advantage? Advanced Human Resource Management by Sajia Ferdous equips final-year undergraduate and postgraduate students with the frameworks, tools and practical insights needed to lead HR initiatives in d...

    $1,199.00

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