Búsqueda de Editorial : KOGAN PAGE

975 resultados

  • TAMING THE MACHINE
    NELL WATSON
    AI promises to transform our world, supercharging productivity and driving new innovations. Taming the Machine uncovers how you can responsibly harness the power of AI with confidence. AI has the potential to become a personal assistant, a creative partner, an editor and a research tool all at once. But it also represents a threat to your livelihood, data and privacy. Taming th...

    $329.00

  • ARTIFICIAL INTELLIGENCE FOR LEARNING
    DONALD CLARK
    With Artificial Intelligence (AI) creating huge opportunities for learning and employee development, how can learning professionals best implement the use of AI into their environment? Artificial Intelligence for Learning is the essential guide for learning professionals who want to understand how to use AI to improve all aspects of learning in organizations. This new edition d...

    $749.00

  • DATA CULTURE
    SHORFUL ISLAM
    Organizations often start their data journey by either procuring the technology or hiring the people. However, without an effective data-driven culture in place, they can struggle to derive value from their investments. Data Culture explores how data leaders can develop and nurture a data-driven culture tailored to their organization's needs. It outlines the types of data leade...

    $729.00

  • BRAND MANAGEMENT
    JAYWANT SINGH / PAURAV SHUKLA
    How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas ...

    $799.00

  • NAVIGATING INSURTECH
    JANTHANA KAENPRAKHAMROY
    Navigating Insurtech demystifies the insurtech ecosystem, providing insurance professionals with a comprehensive understanding of the industry and its key players, components, challenges and opportunities. The insurtech landscape is highly complex and constantly evolving, making it difficult to fully understand its opportunities and challenges. Yet insurance companies that fail...

    $729.00

  • SUPPLY CHAIN NETWORK DESIGN
    NICK VYAS / DAS DASGUPTA / GREYS SOŠIC
    The traditional linear supply chain is no longer fit for purpose, and organizations must redesign their supply chains to become more customer-driven, agile, resilient and sustainable. Supply Chain Network Design shows how to design intelligent, agile supply chain networks in the age of geopolitical disruptions, fast-paced technological innovation and drive for more sustainable ...

    $1,149.00

  • CATEGORY MANAGEMENT IN PURCHASING
    JONATHAN O'BRIEN
    Approach purchasing and procurement strategically, effectively and sustainably, with this comprehensive and practical guide to category management. Category Management in Purchasing equips those working in procurement with the tools they need to ensure effective procurement in an ever changing landscape. Combining practical advice and theory, this essential resource is crucial ...

    $1,149.00

  • BUSINESS CONTINUITY MANAGEMENT
    JAMES CRASK
    Build and maintain resiliency with this practical guide to approaching risk head on and building an effective business continuity strategy. It is critical that every business has a strong continuity plan in the face of heightened global risk and large-scale disruption. Business Continuity Management offers a straightforward and practical guide to building effective contingency ...

    $999.00

  • DATA-DRIVEN PERSONALIZATION
    ZONTEE HOU
    Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best c...

    $749.00

  • THE TELEGRAPH TAX GUIDE 2024
    TELEGRAPH MEDIA GROUP (TMG)
    The Telegraph Tax Guide is the UK's bestselling tax handbook, containing everything you need to know about completing a self-assessment tax return for the 2023/24 financial year. With advice on how to complete self-assessment tax returns and a number of tax saving tips, this indispensable book includes: - Key changes from the Budget and Treasury Statements - Dealing effectively...

    $449.00

  • LEARNING METRICS
    AJAY PANGARKAR / TERESA KIRKWOOD
    How do I know if Learning and Development (L&D) initiatives are making a difference to employee and business performance? What should I measure and how do I take a data-driven approach? Learning Metrics is a practical book for L&D professionals which answers these questions and provides guidance for measuring and communicating the impact of L&D activity in the business. It cove...

    $729.00

  • LOWE'S TRANSPORT MANAGER'S AND OPERATOR'S HANDBOOK 2024
    DAVID LOWE
    Lowe's Transport Manager's and Operator's Handbook 2024 offers crucial guidance on changes within the transport and haulage industry, providing a clear and concise approach to complex rules, processes and regulations affecting practitioners within the sector. This fully updated 54th edition outlines important legal and technical information so that transport managers, fleet ope...

    $1,499.00

  • TRANSFORMATIONS IN MOBILITY
    GILLES ROUCOLLE
    Transformations in Mobility provides a panoramic overview of the changing mobility business landscape, helping transportation leaders and consultants make sense of the most important trends, challenges and opportunities impacting this sector. Drawing on exclusive interviews from thirty of the most important leaders, experts and financiers in transportation spanning all modes an...

    $799.00

  • CUSTOMER-CENTRIC INNOVATION IN FINANCE
    ERIN B TAYLOR / ANETTE BROLØS
    The competition landscape of finance is changing fast and it has never been so important for the finance industry to truly understand their customers. Customer-Centric Innovation in Finance helps finance and fintech innovators understand customers' behavioural motivations to drive effective product development. Relying on quantitative data is not enough: numbers can be great at...

    $899.00

  • ARMSTRONG'S ESSENTIAL SKILLS FOR PEOPLE PROFESSIONALS
    MICHAEL ARMSTRONG
    A complete guide to the skills needed to be a successful people professional written by the UK's bestselling human resource management author. Armstrong's Essential Skills for People Professionals is a crucial resource for all current and aspiring HR practitioners. With coverage of fundamental skills such as interviewing, managing performance, reward and employee engagement, th...

    $599.00

  • OPEN BANKING AND FINANCIAL INCLUSION
    ELLIE DUNCAN
    Open Banking and Financial Inclusion enables readers to make informed decisions about open banking. Open Banking creates opportunities to develop more innovative products, increase customer satisfaction, and has the potential to open up access to financial services to those previously excluded and underbanked. Open Banking and Financial Inclusion reviews the opportunities, real...

    $899.00

  • ESG MINDSET
    MATTHEW SEKOL
    Businesses who take environmental, social and corporate governance (ESG) seriously can transform their companies, industries and economies worldwide. Learn how to think critically about ESG to ensure your company remains resilient with sustainable growth in the long term. ESG goes beyond decarbonization commitments, corporate goals and industry awards to core business issues, s...

    $749.00

  • INTERNAL COMMUNICATION STRATEGY
    RACHEL MILLER
    Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as ...

    $729.00

  • HACKED
    JESSICA BARKER
    When it comes to cyber attacks, everyone's a potential victim. But you don't have to be helpless against these threats. Hacked offers the knowledge and strategies you need to protect yourself and your business. In this book, cybersecurity expert Jessica Barker uncovers how hackers are weaponizing cutting-edge tactics and technologies to target individuals and organizations, bef...

    $329.00

  • AGILE L&D
    NATAL DANK
    Agility is no longer a buzzword; it's now a business imperative. Apply Agile thinking, tools and processes to the learning function with this expert guide written specifically for learning and organizational development professionals. Agile L&D explains how to develop an Agile approach to workplace learning. The business context has dramatically changed, so the way to approach ...

    $729.00

  • FEMALE FOUNDERS’ PLAYBOOK
    ANNE BODEN
    How do female entrepreneurs overcome hurdles, redress power imbalances and create a business with coveted unicorn status? High-growth enterprises on a rocket ship growth trajectory and tech unicorns with a value of more than £1billion have the potential to transform the economy. But building a unicorn is not an easy task. And it's even more difficult for female-led enterprises ...

    $379.00

  • THE LEADERSHIP SKILLS HANDBOOK
    JO OWEN
    Featuring everything you need to know about being an effective leader, The Leadership Skills Handbook will help you develop signature strengths and accelerate leadership success. The Leadership Skills Handbook gives you the 100 essential tools you need to be an outstanding leader. Taking you beyond just theory, it shows you what works in real life, in a concise, easy-to-follow ...

    $379.00

  • SUSTAINABLE ADVERTISING
    MATT BOURN / SEBASTIAN MUNDEN
    Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'. This is the book every advertising and marketing professional needs to make every ad a sustainable ad. Sustainable Advertising informs every stage of the advertising process with the expertise required to make adver...

    $729.00

  • FUNDAMENTALS OF ORGANIZATIONAL BEHAVIOUR
    CHIA-YU KOU-BARRETT
    Obtain real-world knowledge of organizational behaviour to better understand people within organizations and make businesses operate more effectively. Fundamentals of Organizational Behaviour is a hands-on and streamlined textbook exploring an area that can at times seem challenging and abstract. It covers key areas including individual differences at work, motivation, leadersh...

    $899.00

  • FUTURE MONEY
    RONIT GHOSE
    Cryptocurrency. DeFi. Web3. Fintech. The Metaverse. AI. The future of money is here. The world of money is rapidly changing, but what does it all really mean? Exploring key developments such as blockchain, DeFi, AI and the metaverse, the book brings these technical topics to vivid life via narrative deep dives into selected founders and their companies. Spanning multiple geogra...

    $449.00

  • EMPLOYEE EXPERIENCE BY DESIGN
    EMMA BRIDGER / BELINDA GANNAWAY
    Delivering a great employee experience is crucial, but how can organizations create an experience that enables their teams to unlock their potential and thrive? Drawing on positive psychology and design principles, Employee Experience by Design is the practical guide for HR and OD professionals, business leaders and all those needing to create an employee experience that empowe...

    $729.00

  • MARKETING COMMUNICATIONS
    PR SMITH / ZE ZOOK
    This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets. The eighth edition of Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and im...

    $1,149.00

  • UNDERSTAND THE CYBER ATTACKER MINDSET
    SARAH ARMSTRONG-SMITH
    To counteract a cyber attacker, organizations need to learn to think like one. Understand the Cyber Attacker Mindset explores the psychology of cyber warfare and how organizations can defend themselves against attacks. This book provides a comprehensive look at the inner workings of cyber attackers in the digital age and presents a set of strategies that organizations can deplo...

    $679.00

  • EMPLOYEE-GENERATED LEARNING
    KASPER SPIRO / VIDEHI BHAMIDI
    Developing learning materials has traditionally been a slow and costly process, with updates being a constant challenge. How can organizations counter this problem? Most companies adopt a learning strategy where content is created by a centralized learning and development (L&D) department, with no input from existing employees. This process is slow, expensive and makes it impos...

    $679.00

  • THE LOGISTICS AND SUPPLY CHAIN TOOLKIT
    GWYNNE RICHARDS / SUSAN GRINSTED
    The Logistics and Supply Chain Toolkit provides practical tools and ideas to optimize the management of logistics and supply chain processes. The fourth edition is fully updated to feature the latest frameworks and topics, including robotics and blockchain in logistics and how to measure the return on investment for these technologies. It offers solutions and plans spanning acr...

    $999.00