Búsqueda de LIBROS DEL AUTOR: franck cochoy

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  • DIGITALIZING CONSUMPTION
    ebook
    DIGITALIZING CONSUMPTION
    FRANCK COCHOY
    Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to...

    $1,260.00

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  • MARKETS AND THE ARTS OF ATTACHMENT
    ebook
    MARKETS AND THE ARTS OF ATTACHMENT
    FRANCK COCHOY
    The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some ‘context’, ‘culture’ or ‘soul’ to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can expl...

    $1,260.00

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  • ON THE ORIGINS OF SELF-SERVICE
    ebook
    ON THE ORIGINS OF SELF-SERVICE
    FRANCK COCHOY
    Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazi...

    $1,200.00

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