Búsqueda de LIBROS DEL AUTOR: gordon foxall

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  • THE CONTINUUM OF CONSUMER CHOICE
    ebook
    THE CONTINUUM OF CONSUMER CHOICE
    GORDON R. FOXALL
    Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book unders...

    $1,240.00

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  • CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
    ebook
    CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
    GORDON FOXALL
    Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elab...

    $1,160.00

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  • ADDICTION AS CONSUMER CHOICE
    ebook
    ADDICTION AS CONSUMER CHOICE
    GORDON FOXALL
    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this way, addiction includes substan...

    $1,260.00

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  • CONSUMERS IN CONTEXT
    ebook
    CONSUMERS IN CONTEXT
    GORDON FOXALL
    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by dra...

    $1,460.00

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  • CONSUMER BEHAVIOUR (RLE CONSUMER BEHAVIOUR)
    ebook
    CONSUMER BEHAVIOUR (RLE CONSUMER BEHAVIOUR)
    GORDON FOXALL
    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of th...

    $1,420.00

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  • STRATEGIC MARKETING MANAGEMENT (RLE MARKETING)
    ebook
    STRATEGIC MARKETING MANAGEMENT (RLE MARKETING)
    GORDON FOXALL
    This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters whi...

    $1,320.00

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  • CORPORATE INNOVATION (RLE MARKETING)
    ebook
    CORPORATE INNOVATION (RLE MARKETING)
    GORDON FOXALL
    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketi...

    $1,320.00

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  • INTERPRETING CONSUMER CHOICE
    ebook
    INTERPRETING CONSUMER CHOICE
    GORDON FOXALL
    Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitati...

    $1,460.00

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