CONSUMER BEHAVIOUR (RLE CONSUMER BEHAVIOUR)
ebook

CONSUMER BEHAVIOUR (RLE CONSUMER BEHAVIOUR) (ebook)

GORDON FOXALL

$1,420.00
IVA incluido
Editorial:
ROUTLEDGE
Materia
PSICOLOGIA
ISBN:
9781317565901
Páginas:
210
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si
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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

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