Búsqueda de LIBROS DEL AUTOR: gordon r foxall

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  • THE CONTINUUM OF CONSUMER CHOICE
    ebook
    THE CONTINUUM OF CONSUMER CHOICE
    GORDON R. FOXALL
    Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book unders...

    $1,300.00

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  • CONSUMER BEHAVIOUR (RLE CONSUMER BEHAVIOUR)
    ebook
    CONSUMER BEHAVIOUR (RLE CONSUMER BEHAVIOUR)
    GORDON R. FOXALL
    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of th...

    $1,480.00

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