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  • THE CONTINUUM OF CONSUMER CHOICE
    ebook
    THE CONTINUUM OF CONSUMER CHOICE
    GORDON R. FOXALL
    Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book unders...

    $1,240.00

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