Búsqueda de LIBROS DEL AUTOR: howard moskowitz

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  • APPLIED SENSORY ANALY OF FOODS
    ebook
    APPLIED SENSORY ANALY OF FOODS
    HOWARD R. MOSKOWITZ
    This book extends the analysis of perception of food qualities to the area of multivariate methods. It presents the field of sensory analysis and gives the reader first-hand descriptions of research approaches and applications. ...

    $1,480.00

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  • UNDERSTANDING THE MARKETING EXCEPTIONALITY OF PRESTIGE PERFUMES
    ebook
    UNDERSTANDING THE MARKETING EXCEPTIONALITY OF PRESTIGE PERFUMES
    NITHDA HOROSZKO / DAVID MOSKOWITZ / HOWARD MOSKOWITZ
    Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the fie...

    $660.00

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  • FOOD TEXTURE
    ebook
    FOOD TEXTURE
    HOWARD R. MOSKOWITZ
    Food Texture is the first book to provide a broad overview of texture measurementfrom both the subjective (consumer) and objective (instrument) points of viewand to highlight the relation between objective measures and sensory perceptions.The book's logical presentation opens with coverage of rheology and microstructureanalysis, proceeds to psychophysics, and then moves on to p...

    $8,400.00

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