Búsqueda de LIBROS DEL AUTOR: jennifer lees marshment

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  • THE HUMAN RESOURCE MANAGEMENT OF POLITICAL STAFFERS
    ebook
    THE HUMAN RESOURCE MANAGEMENT OF POLITICAL STAFFERS
    JENNIFER LEES-MARSHMENT
    The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers explores the human resource management of political staffers and advisers who work for politicians. Deeply grounded in the experiences of those who worked in the highest political offices under Prime Ministers Boris Johnson, Justin Trudeau, Scott Morrison and Jacinda Arder...

    $980.00

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  • POLITICAL MANAGEMENT
    ebook
    POLITICAL MANAGEMENT
    JENNIFER LEES-MARSHMENT
    Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political Reviewing involve, illustrated with high level political practitioner interviews, exampl...

    $1,120.00

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  • POLITICAL MARKETING
    ebook
    POLITICAL MARKETING
    JENNIFER LEES-MARSHMENT / BRIAN CONLEY / EDWARD ELDER / ROBIN PETTITT / VINCENT RAYNAULD / ANDRÉ TURCOTTE
    Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the thir...

    $1,100.00

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  • POLITICAL MARKETING IN THE UNITED STATES
    ebook
    POLITICAL MARKETING IN THE UNITED STATES
    JENNIFER LEES-MARSHMENT
    Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, c...

    $1,420.00

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  • ROUTLEDGE HANDBOOK OF POLITICAL MARKETING
    ebook
    ROUTLEDGE HANDBOOK OF POLITICAL MARKETING
    JENNIFER LEES-MARSHMENT
    With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction ...

    $1,560.00

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  • CURRENT ISSUES IN POLITICAL MARKETING
    ebook
    CURRENT ISSUES IN POLITICAL MARKETING
    JENNIFER LEES-MARSHMENT / WALTER W WYMER, JR
    Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i ...

    $1,760.00

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