Búsqueda de LIBROS DEL AUTOR: john swarbrooke

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  • CONSUMER BEHAVIOUR IN TOURISM
    ebook
    CONSUMER BEHAVIOUR IN TOURISM
    SUSAN HORNER / JOHN SWARBROOKE
    Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, r...

    $1,540.00

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  • LEISURE MARKETING
    ebook
    LEISURE MARKETING
    SUSAN HORNER / JOHN SWARBROOKE
    Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to inter...

    $1,460.00

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  • DEVELOPMENT AND MANAGEMENT OF VISITOR ATTRACTIONS
    ebook
    DEVELOPMENT AND MANAGEMENT OF VISITOR ATTRACTIONS
    JOHN SWARBROOKE / STEPHEN J. PAGE
    Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.New features/topics include:* The Millennium Dome* National Lottery funded projects* International case studies* Updated statistics and examplesThe author examines the factors that contr...

    $1,800.00

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  • BUSINESS TRAVEL AND TOURISM
    ebook
    BUSINESS TRAVEL AND TOURISM
    JOHN SWARBROOKE / SUSAN HORNER
    'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destinat...

    $1,460.00

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  • ADVENTURE TOURISM
    ebook
    ADVENTURE TOURISM
    COLIN BEARD / JOHN SWARBROOKE / SUZANNE LECKIE / GILL POMFRET
    Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages....

    $1,660.00

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  • INTERNATIONAL CASES IN TOURISM MANAGEMENT
    ebook
    INTERNATIONAL CASES IN TOURISM MANAGEMENT
    SUSAN HORNER / JOHN SWARBROOKE
    International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises...

    $1,460.00

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