INTERNATIONAL CASES IN TOURISM MANAGEMENT
ebook

INTERNATIONAL CASES IN TOURISM MANAGEMENT (ebook)

SUSAN HORNER / JOHN SWARBROOKE

$1,460.00
IVA incluido
Editorial:
ROUTLEDGE
ISBN:
9781136394362
Páginas:
416
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si
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International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

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