Búsqueda de LIBROS DEL AUTOR: susan horner

6 resultados

susan horner Eliminar filtro Quitar filtros
  • CONSUMER BEHAVIOUR IN TOURISM
    ebook
    CONSUMER BEHAVIOUR IN TOURISM
    SUSAN HORNER / JOHN SWARBROOKE
    Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, r...

    $1,540.00

    Ver detalle
  • LEISURE MARKETING
    ebook
    LEISURE MARKETING
    SUSAN HORNER / JOHN SWARBROOKE
    Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to inter...

    $1,460.00

    Ver detalle
  • BUSINESS TRAVEL AND TOURISM
    ebook
    BUSINESS TRAVEL AND TOURISM
    JOHN SWARBROOKE / SUSAN HORNER
    'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:* The global business tourism market* The design of business tourism facilities* The role of the destinat...

    $1,460.00

    Ver detalle
  • CONTEMPORARY HOSPITALITY AND TOURISM MANAGEMENT ISSUES IN CHINA AND INDIA
    ebook
    CONTEMPORARY HOSPITALITY AND TOURISM MANAGEMENT ISSUES IN CHINA AND INDIA
    STEPHEN BALL / SUSAN HORNER / KEVIN NIELD
    This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The t...

    $1,800.00

    Ver detalle
  • INTERNATIONAL CASES IN TOURISM MANAGEMENT
    ebook
    INTERNATIONAL CASES IN TOURISM MANAGEMENT
    SUSAN HORNER / JOHN SWARBROOKE
    International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises...

    $1,460.00

    Ver detalle
  • RESEARCH METHODS IN TOURISM, HOSPITALITY AND EVENTS MANAGEMENT
    ebook
    RESEARCH METHODS IN TOURISM, HOSPITALITY AND EVENTS MANAGEMENT
    PAUL BRUNT / SUSAN HORNER / NATALIE SEMLEY
    In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such ...

    $2,095.14

    Ver detalle