Búsqueda de LIBROS DEL AUTOR: rajeev batra

2 resultados

rajeev batra Eliminar filtro Quitar filtros
  • THE PSYCHOLOGY OF DESIGN
    ebook
    THE PSYCHOLOGY OF DESIGN
    RAJEEV BATRA
    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineeri...

    $1,600.00

    Ver detalle
  • LEVERAGING CONSUMER PSYCHOLOGY FOR EFFECTIVE HEALTH COMMUNICATIONS: THE OBESITY CHALLENGE
    ebook
    LEVERAGING CONSUMER PSYCHOLOGY FOR EFFECTIVE HEALTH COMMUNICATIONS: THE OBESITY CHALLENGE
    RAJEEV BATRA / VICTOR J. STRECHER / PUNAM ANAND KELLER
    This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity. ...

    $1,260.00

    Ver detalle