LEVERAGING CONSUMER PSYCHOLOGY FOR EFFECTIVE HEALTH COMMUNICATIONS: THE OBESITY CHALLENGE
ebook

LEVERAGING CONSUMER PSYCHOLOGY FOR EFFECTIVE HEALTH COMMUNICATIONS: THE OBESITY CHALLENGE (ebook)

RAJEEV BATRA / VICTOR J. STRECHER / PUNAM ANAND KELLER

$1,260.00
IVA incluido
Editorial:
ROUTLEDGE
Materia
MEDICINA GRAL
ISBN:
9781317466154
Páginas:
406
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si
$1,260.00
IVA incluido
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This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.