Búsqueda de LIBROS DEL AUTOR: richard s tedlow

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  • THE RISE AND FALL OF MASS MARKETING (RLE MARKETING)
    ebook
    THE RISE AND FALL OF MASS MARKETING (RLE MARKETING)
    RICHARD S. TEDLOW
    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors f...

    $1,320.00

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  • GIANTS OF ENTERPRISE
    ebook
    GIANTS OF ENTERPRISE
    RICHARD S. TEDLOW
    The history of seven of America's most successful businessmen of the twentieth century and the corporations they created. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives a...

    $251.00

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  • THE EMERGENCE OF CHARISMATIC BUSINESS LEADERSHIP
    ebook
    THE EMERGENCE OF CHARISMATIC BUSINESS LEADERSHIP
    RICHARD S. TEDLOW
    The author of Giants of Enterprise examines the evolving role of business leaders in the 21st century—with essential lessons from today's trailblazers.   In  The Emergence of Charismatic Business Leadership, Harvard Business School Emeritus professor Richard S. Tedlow reveals how a handful of individuals have transformed modern-day leadership, making charisma essential to the r...

    $279.00

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  • THE WATSON DYNASTY
    ebook
    THE WATSON DYNASTY
    RICHARD S. TEDLOW
    This account of IBM's famed father-and-son CEOs and the family conflicts behind the scenes is "a revealing look at the making of corporate America" ( Publishers Weekly). For an extraordinary fifty-seven-year period, one of the nation's largest and fastest-growing companies was run by two men who were flesh and blood. The chief executives of the International Business Machines C...

    $274.00

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