The history of seven of America's most successful businessmen of the twentieth century and the corporations they created. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: George Eastman and his invention of the Kodak camera; Thomas Watson of IBM; Henry Ford and his automobile; Charles Revson and his use of television advertising to drive massive sales for Revlon; Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; Andrew Carnegie and his steel empire; Sam Walton and his unprecedented retail machine, Wal-Mart. "A rough formula for titanhood can be deduced . . . from Tedlow's insightful group portrait." — The Atlantic Monthly
