THE CONVERSATION COMPANY
ebook

THE CONVERSATION COMPANY (ebook)

STEVEN VAN BELLEGHEM

$799.00
IVA incluido
Editorial:
KOGAN PAGE
ISBN:
9780749464745
Páginas:
288
Formato:
Epublication content package
Idioma:
Inglés
DRM
Si

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

Otros libros del autor

  • WHEN DIGITAL BECOMES HUMAN
    STEVEN VAN BELLEGHEM
    WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining...

    $799.00